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марк. премиальная упаковка, упаковка-премия*, контейнер-премия* (упаковка, отличающаяся от стандартной упаковки данного товара и пригодная для неоднократного повторного использования потребителем; часто такие премии являются самоликвидирующимися или частично самоликвидирующимися)

Англо-русский экономический словарь.

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